Cadbury World, Birmingham

Cadbury World really is the place where chocolate comes to life! With fourteen amazing zones Cadbury World delivers a fantastic fun packed day out for the entire family to devour...

Start your journey in the Aztec Jungle where you will walk through a tropical rainforest of Mayan Indians and discover how the cocoa tree was central to their culture, and see the Aztec Emperor Montezuma whose favourite drink was 'chocolatl'. Then take the journey to Europe, find out who brought cocoa beans back in a fantastic 3D story...

Walk into Bull Street, a full-scale replica of the original street where John Cadbury opened his shop in 1824! Hear about the man himself as he tells you his inspiring story of the early struggles to establish the business.

Learn about how chocolate is made and hold on tight, you could be in for a few surprises! Watch interactive videos and discover how your favourites are made, from Buttons to Crunchies’, to Fry's Turkish Delight and Roses. Then take a sneak peak at how some of the famous products are wrapped and packed!

The trip will then leads you to the exciting Cadabra... step into the Beanmobiles and enjoy a gentle ride through a chocolate wonderland of familiar characters and discover the magic of Cadbury.

If the Beanmobiles aren’t enough then step into the next zone and learn how their friendly demonstrators ‘temper’ chocolate. Try writing you name in chocolate too! Have fun in Advertising Avenue... from dancing clothes to drumming gorillas, how many Cadbury ads will you remember?

Then hop along to the state-of-the-art Purple Planet! Experience chocolate like you never have before. Chase a Cadbury Creme Egg, grow your own cocoa beans, see yourself made out of chocolate and wonder in amazement as it rains virtual chocolate. Fancy treating yourself? Then visit the World’s Biggest Cadbury Shop... jam packed full of goods and memento’s to take home!

However you can’t leave before discovering the history of how Bournville village was founded in an interactive exhibition! And of course paying a visit to Essence and Children’s Playground! Create your own Cadbury magic and stuff yourself with treats! Climb and explore in the outdoor playground; tube slides, climbing frames and rope bridges, great fun for kids!

Treat yourselves this autumn with Cadbury World...

*Why not go check out the “Autumn Campaign” on www.visitheartofengland.com print out the voucher booklet and receive a FREE child voucher to Cadbury World!